i can't really say much about this, but one thing is for sure -- the guy has lost his mind. just imagine this guy explaining that shitmonkey tattoo to someone who isn't into the "internet" ...

"yeah, look, this is shoemoney; his name is jeremy schoemaker. he's an internet marketer. he owns a ton of shirts and, at conventions, he changes them faster than a banner rotates on myspace because he sweats a lot and the shirts hide all of his loose skin. that's because he was fat. at that time he was really cool because he was knowledgeable, but nowadays he's skinny and doesn't know shit. yet, he still has connections with a lot of people and everyone reads his blog because he used to be famous. a few years ago. sorry, i digress again. anyways, the tattoo is the logo of his weblog."

the good thing is, once someone asks about the shoemoney tattoo they won't ask about the others because the answers would be very similar ... dude, seriously, get a life.